TINY TROOP: KIDSWEAR BRANDING
Brand Identity & Packaging for Kidswear
I built the brand’s end-to-end creative identity, starting with strategic brand naming and visual identity design, down to hangtags, thank you cards and packaging. I also designed bright, playful textile prints for the apparel collection, turning custom illustrations into seamless, production-ready repeat patterns and designs.
Concept & Naming
Tiny Troop was built around the idea of adventure, playfulness, and togetherness. The visual language balances warmth and charm for kids while maintaining a clean, professional aesthetic for parents.
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Primary Logo: A custom, friendly rounded wordmark where the double "o" in "Troop" is replaced with illustrated boy and girl character faces, giving the brand an instant personality.
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Logomark: The boy and girl character illustrations isolated into a standalone icon, designed specifically for micro-applications and small-scale branding.
Design & Execution
1. Typography & Logomark
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Color & Typography: A soft color palette paired with rounded typography to balance a fun aesthetic for kids and parents.
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Wordmark: Soft, approachable letterforms engineered for high readability across print and digital media.
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Character Integration: Minimalist line-art character faces that convey joy without overly cluttering the brand mark.The isolated character submark serves as a versatile secondary icon. It maintains brand recognition in spaces where the full wordmark would be too large or detailed.
2. Brand Applications & Apparel Touchpoints
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Clothing Hangtags and Labels: Created double-sided apparel hangtags with high-impact front branding, crisp product specifications on the back, and integrated main logo labels.
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Textile & Surface Patterns: Created vibrant, custom-illustrated artwork and repeat prints for the kidswear collection. Executed the full process from initial motif concepts to seamless repeats, colorways, and production-ready files.
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Packaging Design: Designed custom shipping boxes featuring signature brand colors and bold logo placement to elevate the unboxing experience.
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Brand Inserts & Collateral: Created playful thank you sleeve with fun, illustrated elements to add a warm, personal touch to every order.
From logo design to complete visual identity and packaging, I turn brand concepts into tangible products.
Ready to give your brand a face people remember? Let’s talk.